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why social media apps are important? The social media site helps people to post images and videos, and also provides the option to watch online.  The software also provides a wealth of tools for advertisers to publicize and sell their brands.  Dive deeper: Take advantage of your brand's picture and video  sharing features with our full guide to use Instagram for business. why apps are used on-site? As social media apps increase the sales of the product. people can share the product they like to other persons. this way the selling of the products can be increased.